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The Purdue University Krannert School of Management has been looking to increase student enrollment. Purdue needed help:
The Krannert School implemented an AtlasRTX web-based chatbot on all their Master’s degree-related pages. Their chatbot:
Dan Gaines, Associate Director of Marketing | Purdue University Krannert School of Management
The Purdue University Krannert School of Management has been looking to increase student enrollment. Purdue needed help:
The Krannert School implemented an AtlasRTX web-based chatbot on all their Master’s degree-related pages. Their chatbot:
Dan Gaines, Associate Director of Marketing | Purdue University Krannert School of Management
Since launching their chatbot in 2019, the Krannert School of Management has seen incredible engagement with the bot. For 2020 YTD, 1 in 5 prospective students who engaged with the chatbot submitted an application, and of those applications, over half were accepted; proving a higher quality of applicants being captured by the chatbot.
The impact of Krannert’s digital assistant increased dramatically in 2021 with a +5% increase in conversions to application submission.
With COVID ushering in the increased reliance on virtual meetings (Acuity), the chatbot enhancements of automated SMS follow-up resulted in 100 re-engagements via online meetings from April-August 2021, which was 12.8% of such engagements during that span.
In 2021, Purdue saw the biggest chatbot conversion growth from our online program offerings. Nearly 20% of chatbot engagements with online candidates converted into submitted applications.
Thanks to their chatbot, the Krannert School of Management has been able to scale recruiting efforts without increasing staff and allowing their small team to focus on high value tasks instead of answering repetitive questions.
